Mass Customization vs. Mass product
Most men tumble here, In search of a partner, they assume themselves as some one who is a single and ever ready to mingle, and hence they fall in the trap called “Mass product”, however it is important to understand a thin line difference and customize yourself according to the party in pursuit; You may look cool while throwing your cool attitude around but to be sell able , you need to provide customer what she wants; and a good product is one which has mass appeal and widely available through all channels and hence mass customization is of key importance here.
Competition exists…for real.
Lets face it, even the best products available in the market face competition; the era of monopoly is gone and the Manufacturer (Read: GOD) to seem to have run out with the distinguishing features to create monopolistic environment. Getting in to a ‘deal’ does not guarantee life long association, In fact even more efforts are required now to not the other party deviate and get in to the trap of competition which will come quietly and destroy the association before you will know. So next time you see your partner giggling looking away from you, turn your antenna on to spot that source!
Investment vs. Expenditure.
Get this one right folks… any penny spent on your partner on stuff like movies, discs, liquor etc is purely an expenditure and not investment, which may look like at that moment. A hot date in return can be seen as a short-term capital gain with huge taxes that will ultimately bring down the valuation.
Word of mouth publicity
This is a strange situation where the person endorsing good things about you wont like others to explore the same, and hence don’t rely on it and always make you case strong by means aggressive marketing like mischievous glares to potential partners and in fact running a parallel pilot run wont hurt either to be on the safer side. However the word of caution here is that both parties should be made to sign NDA (Non Disclosure Agreement) to avoid any confusion and hassles in future.
Practicality vs Emotions
This one is a deep sea so better wear your life jackets. Any wave called emotions and sentiments can take you along to this horrified sea of pain, sorrow and disbelief. You will be on the top of the world in the initial stages surfing through waves of early euphoria, however in the hindsight these waves are taking you deep to a point of no return, Hence be aware of such waves and always look for small ponds then a huge sea. As the former will give you the pleasure and variety so be Mature and practical; in short “Please read the offer document carefully before investing”
Few golden rules for happy business...ooops happy relationships!...
1. Things do not last for ever
2. And hence do not Expect them to
3. There is more than just meets the eye so always keep updating stuff like 'relationship status' and 'From my past relationships I have learnt:' on your orkut account.
To be continued.... :)
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